About Us…

Our mission is to be the #1 trusted brand helping consumers try, learn about and buy CE products. Our high touch method integrates interactivity, entertainment and education to make technology accessible, fun and exciting. We solve major challenges for our CE and digital lifestyle brand partners, providing brand extension, sales and valuable data.

Co-Founder, CEO

Bradley has over 20 years experience in media, consumer electronics and location-based entertainment. He has advised corporations such as IMAX, NFL Films, NHL Interactive, Iwerks, Gecko Publishing, Miracle Mile Productions and Ethos Films in consumer and shopper marketing, theme-ing, interactive programming and strategic business development. Bradley’s wide ranging experience with experiential marketing and integrated direct media led him to many early stage ventures marrying programming with sponsorship. He began his career in the financial securities industry at Merrill Lynch and SEI Corp. Bradley holds a B.S. from The University of Pennsylvania, and an M.B.A. from The Wharton School of Business.

Co-Founder, President

With an extensive background in advertising, sales and finance, Richardson founded Digital Outdoor, developing creative outlets for outdoor and transit advertising. He also pioneered a new concept in national advertising, MallMedia Network, which grew to represent over 500 super-regional malls throughout the U.S., now owned by Clear Channel. He was Director, Mall Division, for Outdoor Systems Inc., part of CBS Outdoor, one of the largest out-of-home media companies in the world and worked with the Los Angeles Olympic Committee. Committed to service, he sits on the board of Wounded Warriors’ Operation Mountain Freedom among others. Richardson holds a B.S., Finance and Accounting from the University of Southern California.


Dollar is a founder and CEO of ITV Alliance, representing Fortune 1000 media and tech corporations driving interactivity. A recognized expert in digital strategy, she advised Liberty Media, IBM, AOL, France Telecom, Scripps, AT&T, Creative Planet, Stan Lee Media and Mozaik among others. Accelerating early stage ventures, she was CSO of Webcasts.com (IPO as iBeam), co-founder of eTV World and chaired NAB’s Executive Committee to launch Multimedia World. A Blue Ribbon Juror for the interactive Emmys, she was a founding Executive Director for the Mobile Excellence Awards. She holds a M.A. from the University of Virginia.

Vice President of Marketing

Wilson started his career in New York at J. Walter Thompson and Dancer Fitzgerald Sample, creating award-winning ad campaigns for Wendy’s, RC Cola, and General Mills. Moving to Los Angeles and Saatchi & Saatchi, he helped Toyota gain market share before turning his attention to entertainment, where he headed up campaigns for Warner Bros., Fox, Paramount, and MGM. He subsequently brought his extensive writing and producing expertise to major television networks. He earned his BA at Princeton University, then moved on to Harvard Business School and the School of Visual Arts in N.Y.